Rum Sisters- Our Story:
In July of 2014, Elizabeth Jones and her husband Kel Jones were busy promoting their aviation business, Executive Aviation Group. In an effort to grow their business they decided to be sponsors in a local fishing tournament, called the Blue Marlin Grand Championship.
As sponsors of this fishing tournament they were asked to have gifts for each entry in the tournament. There were 75 fishing vessels that year. They wanted to give out unique gifts that would be remembered.
Elizabeth turned to a family recipe (her Mom Linda’s) and she, along with a friend, produced 75 rum cakes out of the Jones’ home kitchen. Each was wrapped and placed in a tin to help market the aviation business.
Upon arrival at the tournament check in, each vessel was given a cake. Before the tournament even got off to a start, the calls were coming into Executive Aviation Group for information on these amazing cakes. People were asking where they could buy these? What bakery did they come from? Some participants even went as far to say that if they could order these as corporate gifts, they would.
From that moment a business idea was sparked! Elizabeth knew this had potential. The question was how, where and what. How could a rum cake business be a success on the Gulf Coast?
By September of 2014 it was clear that this business idea had merit. During the remaining part of that summer Elizabeth had few of the Chefs in the area try the cake. They fell in love with the cakes. One even went as far as challenging Elizabeth to make a Bushwacker Rum Cake. Well, not only did it turn out to be a success, it also pushed the envelope in her desire to create a Gluten Free version. This then pushed the idea into creating other alcohol infused cakes.
In November of 2014, two weeks before Thanksgiving, Rum Sisters Bakery opened it’s doors in Gulf Shores, Alabama. The business started small in a space that had most recently been a bakery.
On-line sales, as well as retail, had been part of the business plan from the start. The first Christmas season was upon them very quickly, and much to their amazement they baked over 3,000 cakes their first season. Most of those were shipped all over the U.S.
By Christmas season 2017 Rum Sisters had baked over 6,000 cakes in their tiny bakery. They were now offering more than 7 flavors of cake, in three sizes. It was clear, now that the retail and online orders had grown significantly, it was time to find a new home for Rum Sisters. They not only were shipping through their website, but had now decided to expand in getting their products on Amazon.
In January of 2018 Rum Sisters moved to their new headquarter location in Orange Beach, Alabama. The new Bakery is over 2,700 square feet. They were able to build out the new facility to their exact specifications with; a state of the art kitchen, cake packaging room, packing and shipping room, offices, employee break room and beautiful retail front.
Rum Sisters can now be found in many local businesses and restaurants along the beautiful gulf coast of Alabama. They also offer favors with their petite cakes that can be used for: personalizing your business, weddings, birthdays, baby showers, really any occasion.
Rum Sisters has received several awards over the years, including multiple People Choice Awards for "Best Bakery on the Gulf Coast". They are humbled by these accolades and pleased to have been awarded such gracious titles.
In April of 2018 Rum Sisters introduced their Ice Cream. They have teamed with Cammie’s Old Dutch out of Mobile, Alabama to offer delectable pints of ice cream paired with chunks of their amazing cakes in every bite.
Elizabeth is so grateful to every customer who has enjoyed a Rum Sisters’ Cake! The business has been propelled into great success one customer experience at a time.
If you haven’t had a chance to experience a Rum Sisters cake, you are in for a treat! You should really stop in the bakery to meet their friendly staff, sample some cakes and decide which of the luxurious flavors should come home with you. Don’t forget you can have your cake delivered locally and/or order some cakes on-line at www.rumsisters.com to arrive wherever you are!
The remainder of the Rum Sisters journey is unknown, perhaps a franchise one day or multiple locations around the US, but one thing is for sure- these are the best alcohol infused cakes you have ever eaten!
Remember the Rum Sisters motto, “No fighting after the last bite”
Baking Cakes is Social…
We invite you to join the Rum Sisters Facebook community to receive the latest on what we’ve been up to, what we’re talking about and more importantly, what our customers are saying about Rum Sisters.
We also have our YouTube channel, where you can see for yourself the real reactions of real people with the “Oh My” Camera. Warning: the Rum Sisters are not responsible for the words, sounds and/or comments made by the fans in the videos. However, we do claim full responsibility for the effect the cake has over people (ha!).
You can also follow us on Instagram where we encourage you to drool over photos and videos of our delicious cakes and see what’s going on in the bakery.
Orders can be placed online anytime. Bakery hours are EXTENDED during summer months. Current hours are:
Monday-Friday 10am - 6pm
Saturday, 10am - 2pm
Rum Sisters, LLC (a woman owned business)
25405 Perdido Beach Blvd
Orange Beach AL 36561
P: (251) 517 0444
T: (844) 4 RUM CAKE